About Me!

About Me

For almost two decades I've helped Hong Kong's hotels, restaurants and bars build wine and drinks lists that get people talking—and turn a healthier profit. From flagship venues to neighbourhood favourites, my job is to make sure what's in the glass matches the ambition of everything else you do.

Sales Director – Continental Wines & Victoria Wines, Hong Kong

I'm currently Sales Director at Continental Wines & Victoria Wines, working with the city's leading hotels, members' clubs, restaurants and bars—and plenty of fridges at home too. We give you access to over 300 wines from 50+ independent, family-run wineries across 12 countries, alongside premium spirits and artisan water, all backed by service that actually turns up when you need it.

But this isn't about handing you a catalogue. I work alongside your team to build a list that fits your food, your room and your guests—wines your staff are proud to recommend and your customers come back for. Whether you're opening a new venue, refreshing a tired list or hunting for that one bottle that becomes your signature pour, that's the conversation I most enjoy having.

Two Decades in the Trade

Before Continental Wines, I spent two years as Head of Strategy – Sales at Black Type, building their reputation for top-quality Australian wines and beers across the on-trade.

Earlier, I spent a rewarding ten years as General Manager of Northeast Wines & Spirits, where I built out a dedicated Premium Spirits division and, in 2021, led a merger with High Spirits through a full rebrand and operational overhaul. Before that I helped RockBare Wines expand across Asia and rebranded Global Wine Cellar ahead of its move into mainland China—work that deepened my expertise in fine wines and sake. In short: I've seen the drinks trade from every side, which means I understand the pressures on yours.

From Broadcast to Bars: The Early Years

Sales, brand-building and hospitality have run through my whole career. It began in media, as a TV commercial producer, copywriter and on-air presenter—while I worked behind the bar. That led to managing bars and restaurants across Greece, Oxford and London by the age of 24, so I know exactly what a busy service feels like from your side of the pass.

Back in Australia, I joined the family business, Aslin Hi-Fi, as a Director, before founding Lifestyle by Aslins in 2003, delivering custom electronic solutions for homes and businesses. Different products, same principle: understand what people really want, and deliver it brilliantly.

Let's talk. A quick 30-minute conversation is often all it takes to change what's on your list—and what it earns you.